Based on the
report, air travel complaints issued by airline consumers to the DOT’s
Aviation Consumer Protection Division were down 14.1 percent from 2012,
with 2013 garnering a total of 13,168 complaints, down from the previous
year’s 15,338. So which airlines are getting things right? And which
areas are they excelling in?
Topping the
list of fewest complaints for the second year in a row was Southwest
Airlines. On its heels were Alaska Airlines and Delta Airlines. Showing
room for improvement were American Airlines, United Airlines and
Frontier Airlines in slots 14 through 16.
(Courtesy Department of Transportation)
Despite its 15th position on the DOT report, United spokesman Rahsaan Johnson noted the airline’s 50% improvement from its DOT approval rating in 2012 and said internal ratings rose 70%.
“We spend a
great deal of time looking at surveys that come back from customers – at
least 8,000 per day, along with emails and letters, and reports from
the DOT,” he told Yahoo Travel. “We’re very happy that we’re making
progress in meeting customer expectations, getting customers to their
destinations and delivering a pleasant experience. We’re not done,
though, and we recognize we’re not done.”
Not surprisingly, time was one of the most looked-at factors on the DOT survey, from tarmac delays to arrival times.
Which airlines
are consistently on time? Hawaiian Airlines was the top ranked at 93.3%
last year, followed by Alaska Airlines at 87.2% and Delta Airlines at
84.5%. The lowest-ranked airlines for arrival times were American Eagle
Airlines at 72.1%, followed by Expressjet at 72.8% and Frontier Airlines
at 73.1%.
Southwest
Airlines had the fourth-worst ranking for arrival time (76.7%), and it
attributes that to connect times and tightened turn times made to add
flights at more desirable times of the day without adding aircraft.“Looking
back, the changes we made were too aggressive and impacted our overall
performance – putting us behind on on-time by around 10 minutes,” SWA
spokesman Brian Parrish told Yahoo Travel in an email.
(Courtesy Department of Transportation)
Parrish says SWA has
been working on schedule adjustments since earlier this month in an
effort to improve. “The adjustments will fully roll into our schedule
throughout this year and by the end of 2014, our performance should be
back on track. Some
of the changes that we’re making to our network include adding time
back into our network to offer more flexibility when recovering the
schedule and increasing minimum connect times on many of our tighter
itineraries.”
Of course, there can be uncontrollable reasons for
delays. Weather-related tarmac delays have gained national attention
over the years, resulting in a Passenger Bill of Rights enacted in
August 2011 that limits domestic flight delays to three hours and four
hours for international flights. Exceptions are in place for issues such
as safety and security.
“Tarmac
delays over three hours have been virtually eliminated over the last
four years, said a DOT spokesperson who asked not to be named. “From
January to December 2013, there were 84 tarmac delays longer than three
hours on U.S. domestic flights compared to the 693 three-hour-plus
tarmac delays between May 2009 and April 2010, the last 12-month period
before the rule took effect. In 2011, we expanded the tarmac delay rule
to cover additional flights, including international flights of both
U.S. and foreign airlines operating at U.S. airports.”
Do complaints have an impact? Henry H. Harteveldt , a travel industry analyst and strategist with Hudson Crossing, LLC,
matter-of-factly, told Yahoo Travel this: “If an airline is chronically
late, it knows it won’t attract or keep customers, especially business
travelers.”
Along with
delays come cancellations. Carriers reportedly cancelled 2.9% of their
scheduled domestic flights for December 2013, up from 2012’s 1.6%
cancellation rate.
“Some airlines
proactively rebook passengers affected by a flight delay or
cancellation, and they email or text the traveler if they have the
traveler’s contact information,” Harteveldt said.
“Some airlines use social networks like Twitter to assist passengers
who are having problems as well. These efforts help reduce the number of
unhappy passengers, and thus may in part contribute to a reduction in
complaints.”
Related video on how Delta Airlines handled weather cancellations earlier this month.
Another common
complaint – baggage mishandling. Turns out, this is problem area that
has increased since 2012, with a mishandled baggage rate of 3.22 per
1,000 customers in 2013 over 2012’s 3.09 rate. Says Harteveldt, “With
most U.S. airlines charging passengers to check their luggage, it’s
critical they deliver the bags as expected. Our research at Hudson
Crossing shows that more than 70% of travelers expect the reliability of
a service to improve when an airline starts to charge for a service
that was once free.”
Passengers of
both the human and animal variety had their own complaint categories.
Pet deaths were down in 2013 from 2012’s 29 to 21. Injuries also
decreased from 29 to 15. Lost pets increased by five in 2013.
Discrimination
reported by disabled passengers in 2013 dropped 8.4%. Complaints of
discrimination due to race, religion, national origin or sex were also
down by 20.2%.
Can 2013’s
improvement in many areas of airline travel be attributed to passengers
making their voices heard? Johnson said customer feedback has led to
many changes within United, including a 2013 refresher training for
customer-facing employees. “It’s an ongoing program that’s a direct
contributor in reduction of complaints and increased satisfaction,” he
said, adding that technology demands were heard as well: “Customers
consistently requested WiFi connectivity on planes. In 2012, we started
outfitting our planes with satellite WiFi.”
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